BRAND STRATEGIST + STORYTELLER

gives a brand direction.

Stratgey

Storytelling gives it life.

I build brand strategies and campaigns that turn complexity into stories people can see themselves in, closing the distance between what an organization does and what its audience needs to hear.

Resumé

SELECTED WORK

Brand strategy. Creative execution. Measurable impact.

Creative Portfolio

MARKETING & COMMUNICATIONS

A closer look at the ideas, visuals, and stories I’ve brought to life across writing, design, photography, video, and social media.

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Brand Development

BIOVERITAS

Created a brand strategy and visual identity for a science-driven biochemicals company, aligning messaging with innovation and sustainability.

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Social Media Strategy

TEXAS A&M REC SPORTTS

Led social strategy across nine program areas and 39 teams, building an audience-focused content system that increased the department’s social footprint by more than 30% in one year.

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A LITTLE ABOUT ME

I’m most at home in the space between strategy and story.

I’m a brand strategist and storyteller drawn to the distance between what an organization does and what its audience needs to hear. I learn the people, purpose, and complexity behind the work, then shape it into campaigns and content that feel clear, human, and memorable.

My experience has taken me through architecture, science, higher education, and community-focused organizations, but the goal remains the same: find the story that moves people.

Kaitlyn

FOLLOW ME

ON SOCIAL MEDIA