BioVeritas
BRAND DEVELOPMENT
BioVeritas had developed an advanced proprietary technology with the potential to reshape its industry. My role was to build the brand around it, turning technical expertise into clear messaging, a cohesive visual identity, and content that could earn the trust of nontechnical audiences.
ROLE
FOCUS
SCOPE
Communications Specialist
Brand Strategy,
Messaging & Content
Brand Standards,
Internal Resources,
LinkedIn & Creative
Translate the technology
Turn fermentation and chemical engineering concepts into clear, audience-centered messaging.
Build the visual identity
Establish consistent standards for typography, color, imagery, and brand application.
Equip the team
Centralize approved assets, templates, and guidance so employees could represent the brand consistently.
Activate the brand
Use the website and LinkedIn content to showcase expertise, build credibility, and connect with prospective partners.
BRAND DEVELOPMENT
To give BioVeritas a clear and consistent way to show up, I developed a comprehensive brand guide that defined its voice, visual identity, imagery, and practical application.
INTRANET & BRAND ENHANCEMENT
Bringing the Brand into Everyday Work
Brand consistency depends on access. I created a centralized marketing intranet that brought approved logos, templates, imagery, social guidance, and support resources into one easy-to-navigate hub, giving employees a clear place to find what they needed and represent BioVeritas confidently.
LinkedIn Headers
Templates & Documents
Video Call Backgrounds
Intranet Resource Hub
The complete brand hub included brand standards, approved logos and imagery, employee templates, updated headshots, social guidance, and marketing support resources.
EMPLOYEE STORYTELLING
Spotlighting Emerging Talent
This video introduced BioVeritas’ first intern cohort through their own experiences, highlighting the projects they supported and the perspective they brought to the company’s work. It celebrated their contributions while putting a more human face on the innovation behind the brand.
ROLE
Concept Development | Filming | Interview Direction | Editing | Production
LINKEDIN STRATEGY & CONTENT
Activating the Brand on LinkedIn
LinkedIn became a brand-building channel for turning technical expertise into accessible stories, elevating the people behind the work while building credibility with prospective partners.
Elevating employee expertise
Translating the technology
THE IMPACT
IMPRESSIONS
3,724
+136.4%
ENG. RATE PER IMPRESSION
7.1%
.
NET FOLLOWER GROWTH
96
+231%
POST LINK CLICKS
139
+124.2%
THOUGHT LEADERSHIP APPROACH
Rather than using LinkedIn only for company updates, I shaped the channel around useful ideas and recognizable expertise, giving prospective partners a reason to engage with BioVeritas before entering a sales conversation.
1
MAKE EXPERTISE USEFUL
Turn fermentation and chemical engineering knowledge into clear insights that answered real audience questions.
2
MAKE EXPERTISE USEFUL
Turn fermentation and chemical engineering knowledge into clear insights that answered real audience questions.
3
BUILD TRUST OVER TIME
Publish credible, educational content consistently so BioVeritas could become a familiar resource within its market.