Texas A&M Rec Sports
SOCIAL MEDIA | VIDEOGRAPHY | GRAPHIC DESIGN
Texas A&M Rec Sports was a brand in constant motion, serving nine program areas, 39 teams, and a campus of students with different interests, goals, and reasons for getting involved. I shaped the content strategy behind that presence, guiding the creative direction and developing work that strengthened engagement across platforms while connecting more students with Rec Sports.
VIDEOGRAPHY & EDITING
Filmed and edited highlight videos, promos, and interviews that showcased the Aggie experience.
ANALYTICS & OPTIMIZATION
Created a standardized analytics reporting system to measure performance, uncover content trends, and guide ongoing social strategy.
THE IMPACT
To turn social media into a strategic decision-making tool, I developed a cross-network reporting system that tracked audience growth, engagement, video performance, and competitor benchmarks. These insights helped identify what resonated most with students and informed future content strategy.
INTRANET & BRAND ENHANCEMENT
Bringing the Aggie Experience to Life
With dozens of programs competing for attention, every piece of content needed a clear purpose, whether it was driving registration, celebrating student achievement, explaining a resource, or simply reminding students that Rec Sports was a place for them.
Content & Strategy Planning
Photography & Video Production
Graphic Design & Branding
Community Engagement
STUDENT STORYTELLING
A King Has Been Crowned, Meet Mr. Intramurals
Gareth Couples ’22 has officially won over 180 intramural games at Texas A&M Rec Sports, making him indeed the winningest intramural champion. With charismatic sarcasm and infectious enthusiasm, Couples described his unbridled competitiveness and perseverance with a quote, “I shot for the moon, and I landed among the stars.”
ROLE